Stock up on the popcorn and get ready for the new NBC hit show “Who Do You Think You Are?” The family history-focused series will lead seven celebrities on a heart-warming journey back in time as they discover more about the ancestors who came before them. Lisa Kudrow, who executive produced the show will be featured in the episodes, along with Sarah Jessica Parker, Spike Lee, Matthew Broderick, Susan Sarandon, Emmitt Smith, and Brooke Shields. Ancestry.com is a partner with NBC on the show
The idea for “Who Do You Think You Are?” originated from a show that has been phenomenally successful in the UK for several years. Since the show aired in 2004, the UK has seen a surge of interest in family history, and we hope and expect the same reaction from “Who Do You Think You Are?” in the United States.
Typically, celebrities play the role of someone else, however in this show they play no one but themselves. Because of this, “Who Do You Think You Are?” really shows the human side of these individuals, who experience a myriad of emotions as they learn their family history. Viewers can’t help but feel inspired and intrigued as they watch the episodes. Naturally, the show will lead viewers to begin thinking about and asking questions around their own family history.
What is wonderful about the show is that, with the celebrity appeal, the genuine emotion they experience, and the family storytelling nature of the show, “Who Do You Think You Are?” is perfectly poised to appeal to the masses – not just professional genealogists or family history experts.
Tune into NBC Fridays 8/7c beginning March 5. For more information about the show, go to: http://www.nbc.com/who-do-you-think-you-are/.
The potential is great! You and your friends have an important role in making “Who Do You Think You Are?” the next biggest family history phenomenon since Roots! Please help spread the news!
Lou Szucs, Vice-President of Community Relations
Ancestry.com
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